A number of logo designs do not incorporate their brand names, yet almost cent percent people recognize the brand each logo design represents. The sole reason for this is the lasting impression the logo makes in people’s mind. A logo is a connecting tool between you and your target customer.
There are solid reasons complying to the importance of logo designs. One of them is that your logo reveals your business identity. You can use your logo in one way to advertise your brand by placing it on all marketing tools, packaging materials, product, social media and website etc. Hence, a logo solely depict ownership. It tells a potential customer who you are and what you do (i.e the products or services you sell).
Logo designs should be interesting enough to draw the interest and curiosity of your potential customer for them to at least have a look and then purchase your product. So, a logo basically attracts your customer to know you.
A good logo design typically represents your business but it should be daringly unique to separate you from your competitors.
Many companies including the big shot ones from time and now have redesigned their logo, maybe to update their look or to show any corporate change in their business. But from customers point of view they would hate to see a change. This is because a loyal customer is accustomed to their favourite brands logo. This is what a brand should actually work upon. Recognizable and favourite logo designs go hand in hand in building your brand loyalty. So, a happy customer will always make their way through a crowded store shelf to find their favourite brand just by remembering their logo. This is brand royalty!